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STOP Suicide

STOP Suicide 

STOP Suicide is an award-winning suicide prevention campaign which reaches across Cambridgeshire and Peterborough. It started life in 2014 as one of four different NHS England-funded pilot campaigns across the East of England and is now continuing via other funding streams.

The campaign is being led by the charities Cambridgeshire, Peterborough and South Lincolnshire Mind (CPSL Mind) and Lifecraft, supported by local NHS and Public Health teams.

Our aims

The message of the campaign is that “suicide is everybody’s business”. 

It seeks to alert communities across Cambridgeshire and Peterborough to the warning signs of suicidal behaviour and reassure them that an open and honest approach to suicide is the best way to prevent it. The campaign also aims to challenge the stigma and myths around suicide and the high profile media campaign will be crucial to achieving this. Overall, the campaign hopes to achieve a suicide-safer community.

Promoting a suicide-safer community

The concept of “building a Suicide Safer Community” was first introduced by LivingWorks, in Canada, who developed the internationally – renowned ASIST (Applied Suicide Intervention Skills Training). A suicide-safer community is “one built on honesty, where ‘conversations about suicide are encouraged and will be met with compassionate, none judging and informed responses”.

In a suicide-safer community, people, organisations and stakeholders come together to:

  • Prevent suicides
  • Promote public education and awareness

  • Provide support to people bereaved by suicide and promote healing and recovery

  • Promote the mental health and well being of all its citizens

The STOP Suicide Pledge

An opportunity for individuals and organisations to demonstrate their commitment to suicide prevention by pledging to have open and direct conversations about suicide, to seek help if they are struggling and to encourage others to do the same. For details, please click here.

Who to contact

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STOP Suicide
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